Last edited by Akitilar
Wednesday, October 14, 2020 | History

4 edition of Changing the Course of Marketing found in the catalog.

Changing the Course of Marketing

Nikhilesh Dholakia

Changing the Course of Marketing

Alternative Paradigms for Widening Marketing Theory (Research in Marketing)

by Nikhilesh Dholakia

  • 177 Want to read
  • 19 Currently reading

Published by JAI Press .
Written in English

    Subjects:
  • Marketing,
  • Business / Economics / Finance,
  • Paradigms (Social sciences),
  • Marketing - General,
  • Sales & marketing,
  • Marketing research

  • The Physical Object
    FormatHardcover
    Number of Pages311
    ID Numbers
    Open LibraryOL8230803M
    ISBN 100892326271
    ISBN 109780892326273

    Marketing Course Summary Course Goals This course is intended to introduce students to the essentials of marketing: how firms and their customers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specific course goals are: o To define the strategic role of marketing in the firm. 2 Chapter 1- Marketing's Value to Consumers, Firms, and Society Chapter 2- Marketing Strategy Planning Results of Practice SD. 1st SD. 3 Quiz #1 (1/29) Chapter 3- Evaluating Opportunities in the Changing Marketing Environment Results of 1st SD. 2nd SD. 4 Chapter 3- Focusing Marketing Strategy with Segmentation and PositioningFile Size: 64KB.

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Changing the Course of Marketing by Nikhilesh Dholakia Download PDF EPUB FB2

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